A data subject shall have the right to object to the processing of personal data relating to the data subject.

A data controller shall discontinue the processing of personal data, unless the data controller demonstrates a public interest or other legitimate grounds, which overrides the fundamental rights and freedoms, and the interests of the data subject.

Where personal data is processed for direct marketing purposes, the data subject shall have the right to object, at any time, to the processing of personal data concerning the data subject, which includes profiling to the extent that it is related to...

Where the data subject objects to processing for direct marketing purposes, the personal data shall no longer be processed for such purposes.